![]() You have nearly 150,000 Twitter followers, and every one of your Tweets seems to get 1,000 or more likes. “Two percent don’t they’re strangers on the internet with fake avatar profiles, and I could care less.” “As I kept doing this, I found that 98% of people get it,” he says. And he admits that he had to get over fears that using humor would hurt his professional credibility. ![]() He describes tweeting as just one cog in a digital marketing machine. ![]() Speaking with Barron’s Advisor, the New York-based solo practitioner, who is quickly recognizable thanks to his trademark pompadour, reveals how he built a following using edgy, self-deprecating and sometimes mocking humor.
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